Agents and Brokerages: Choose Wisely

Mary Frances Burleson, the president and CEO of Ebby Halliday Realtors, recently sent the below letter as part of her Friday email series.
If you are considering buying or selling a home, it is likely you may choose your real estate agent based upon a referral from a friend, a relative or a colleague. According to recent surveys by the National Association of Realtors, personal referrals are the primary way both first-time and repeat buyers and sellers select an agent.
However, once a specific agent has been referred and has been selected, the brokerage firm the agent is affiliated with should also be carefully considered. Sellers should ask whether the brokerage has a strong online marketing presence, so their listed home receives the most extensive presentation to the market.
Today’s buyers vigorously shop online, with approximately 90 percent beginning their home search on the Web; and many tech-savvy buyers use smart phone apps to search for homes for sale.
Ebby Halliday Realtors’ website,, is among the country’s most powerful and successful real estate sites. The site plus additional features such as proximity search and map search are readily available using free Ebby apps for iPhone or Android.
With a 73-year track record of success and more than 1,850 real estate professionals in 35 strategically located North Texas offices, Ebby Halliday Realtors stands ready to assist you with all of your home-buying and selling needs.
Mary Frances Burleson

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