Last week, Associates from Ebby Halliday, Realtors and Dave Perry-Miller & Associates celebrated the Third Anniversary of North Texas’ leading luxury-property magazine, Grand Vie: Luxury in Living. The event was held at the Sewell Lexus showroom on Lemmon Avenue and featured delectable sips and bites by Fearing’s, and a musical interlude by Young Strings, a program of the Dallas Symphony Orchestra. A highlight of the evening was a speech by Carl Sewell himself. Guests brought canned goods, which were donated to the North Texas Food Bank. Associate Ralph Randall was the lucky winner of the raffle drawing for a weekend use of a Lexus and tickets to an upcoming performance in the Lexus Broadway Series at the AT&T Performing Arts Center. Associate Claudine King won a drawing for two tickets to a Dallas Symphony Orchestra performance.
Grand Vie launched with the Spring 2010 issue and has published three times per year since – each time getting better and better. The most recent issue includes new sections such as celebrity homes listed by our fellow Luxury Portfolio International members; LuxeTrends; and beautiful second-home options in the great state of Texas, written by real estate blogger Candy Evans. Recurring features such as the Spotlight On philanthropy section, and features on the power of the Luxury Portfolio International network, are also included.
The 100-page, perfect-bound book is direct-mailed to almost 30,000 luxury homes across the Dallas-Fort Worth area. In addition, charity and event placement has become a significant part of the Grand Vie distribution strategy – placing luxury homes listed by the Ebby Halliday Companies in front of North Texas’ luxury home buying audience. A sampling of events where the Fall/Winter issue will be distributed includes the John Staub Awards Gala, the Preservation Dallas 2012 Fall Architectural Tour, Crystal Charity Ball luncheons, the 13th-annual New Friends New Life Holiday Home Tour in Highland Park and the 13th-annual Armstrong Bradfield Preschool Association Homes for the Holidays Home Tour.
We’re proud that Grand Vie is the only in-house luxury-home magazine in the Dallas-Fort Worth area with extensive distribution and, more importantly, an established reputation for featuring the most luxurious homes for sale in our area. It’s not uncommon for our Associates to go on a listing presentation and find out the homeowner is already a fan of the magazine – often Grand Vie is displayed proudly on the owner’s coffee table. We’re even more proud of the many success stories from Grand Vie – we have many agents who have sold homes as a direct result of the property being featured in the magazine.
Thank you all for your continued support of Grand Vie and look for even more enhancements in the upcoming Spring 2013 issue!
To see photos from the Third Anniversary party at Sewell, visit the Ebby Halliday Facebook Page. To learn more about Grand Vie and to view the current issue, as well as all previous issues, of North Texas’ leading luxury-home magazine, visit grandviemagazine.com.