Ebby Halliday Realtors and Smith & Associates Real Estate are members of The Enterprise Network, a union of privately held real estate companies across the country. While we hand-pick and review all guest posts for quality assurance, the author s views are entirely his or her own. This guest post was brought to you by The Enterprise Network Annual Holiday Blog Swap.
With Christmas just around the corner, shopping is at the top of most of our to-do lists. While some folks go all Arnold-Schwarzenegger-in-Jingle-All-the-Way on Black Friday, I prefer online shopping not just on my computer, but on my iPhone. Not to mention, my gift choices are heavily influenced by items I ve seen on social media (or recommended by bloggers). And if I actually work up the nerve to brave a store, you can bet your sweet apple cider that I m using my Amazon app to get the best price-match possible. While to some, this may sound absurd (and I do sometimes miss the excitement of a good toy-craze like the Nintendo64, Furby of Tickle Me Elmo), I m not the only one shopping in my pajamas.
My whole generation (and the generations following) have been doing this for a quite a while now. However, more recently, it isn t just us; it s our parents, and often grandparents, as well. According to an article on Business2Community.com, These aren t flash-in-the-pan trends we re observing … we re talking about the Internet and social media, which clearly aren t going anywhere. Also, the explosive and exponential penetration of smartphones is giving consumers constant connection to both, so the influential interactions they re having online, are also happening at shelves in physical stores.
While my Christmas shopping habits may not seem relevant to the home buying process, to me they are as important as the homes currently for sale and the postcards mailed out about them. If I m in front of a home for sale in my area, I can pull out my phone and get the details I need to know in order to decide if it s what I m looking for.
Findings from a State of Real Estate search by online marketing firm The Search Agency show that [Real Estate] clicks on tablets and smartphones more than doubled in 2013 and the year isn t even over. Compared to 2012, tablet clicks increased 155% and smartphone clicks increased 109%.
A recent survey from The Enterprise Network found that 68.5% of agents find mobile technology crucial to their business. This number has grown significantly in recent years, and I anticipate it will continue to grow significantly and rapidly.
Here s a little story about a Realtor whose use of mobile technology paid off: She and her homebuyer had a list of addresses printed from MLS that they planned to tour. Upon leaving the last home (with no takers), the buyer saw a house across the street with a for sale sign out front. She asked why it hadn t made the list and expressed a desire to peek inside. Thinking on her feet, the agent pulled out her iPhone, went to the mobile version of her website (that she had saved to her phone s desktop – similar to an app), clicked a link to see homes around her current location and provided a virtual view inside the home that had peaked the buyer s interest. Since the price was a bit outside the buyer s initial search criteria, it hadn t made it on their MLS list. However, after seeing it from the agent s mobile device, the buyer was sold. They called the listing agent (while standing out front), and the owners just happened to be home. A contract was written that day.
THIS is the power of mobile.
An article by FortuneBuilders.com put it perfectly, It is important to stay relevant with real estate trends, as they serve as market indicators for those who understand them. Reading and predicting them correctly can result in a very lucrative career. Be sure to stay ahead of the curve.
Happy (mobile) Holiday (and home) shopping and to all a good night!
Written by Kortney Gentry Campbell, Smith & Associates Real Estate