Barrera New Lakewood/Lake Highlands Sales Manager

René Barrera New Lakewood/Lake Highlands Sales Manager


Ebby Halliday Realtors has appointed René Barrera sales manager of its Lakewood/Lake Highlands Office. Mary Frances Burleson, president and chief executive officer, recently made the announcement.


“René brings extensive industry knowledge, as well as a strong desire to assist our Lakewood/Lake Highlands agents in taking their careers to the next level,” Burleson says. “A recipient of the MetroTex Association of Realtors Lois Hair Bernays Salesperson of the Year Award and Ebby Halliday’s Service to the Industry Award, René offers extensive real estate expertise and a long history of service to our industry and the East Dallas community.”


Barrera will report to Betty Misko, executive vice president and director of sales offices.


“Deeply rooted in East Dallas, René is passionate about serving clients as a fiduciary and helping make the American dream of homeownership a reality,” Misko says. “I am confident his background and sales experience will benefit the Lakewood/Lake Highlands Office in many ways.”


A native of South Texas and a graduate of Texas A&M International University, Barrera has lived in East Dallas since 2000 and been involved in real estate sales and community service in the area for approximately 15 years.


“I love the work I do and I love East Dallas,” says Barrera. “Our community is so rooted in family and tradition.”


A multimillion-dollar producer who holds a Broker’s License as well as numerous professional designations, Barrera is a past president and active member of the Kiwanis Club of White Rock. He is also active in the Knights of Columbus and his children’s school.


An enthusiastic, natural leader who is a graduate of the MetroTex Leadership Academy, Barrera says he is dedicated to supporting the Lakewood/Lake Highlands Office’s agents by sharing his extensive knowledge of negotiations and contracts and helping them build a business that is client-centric.


“I am a strong believer in creating synergy in the office,” Barrera says. “Agents can pick up the phone and I will help them. Being available to our agents, our clients and our community is my priority.”


Barrera says among the many reasons he chose Ebby Halliday is the company’s appreciation for both new-agent education and continuing education for seasoned agents. “Ebby has always been a leader in the real estate industry and in East Dallas,” he adds. “Its technology and training are second to none.”


In his spare time, Barrera enjoys an active outdoors lifestyle. He has run multiple marathons, and loves to train, whether it’s for marathons, triathlons or bike races. He can often be found speeding around White Rock Lake on his bike. Barrera also enjoys restoring his classic ’65 Plymouth Valiant. René’s family includes his wife of 13 years, Julie, and two children, Bianca, age 8, and Isaac, age 6.


“I am truly excited about my new position as sales manager of Ebby’s Lakewood/Lake Highlands Office,” Barrera says. “My door will always be open for our agents, and our valued clients will reap the benefits.”


For more information on Ebby’s Lakewood/Lake Highlands Office, click here.