How to Market Your Luxury Home to the World


How to Effectively Market Your Luxury Home to the World

 

Selecting representation when buying or selling a luxury property is critical to your experience and success. Ebby Halliday Realtors offers clients whose homes are priced at $750,000 and above the advantages of its affiliation with Luxury Portfolio International, the luxury marketing arm of the Leading Real Estate Companies of the World network.

 

Luxury Portfolio International is a unified collection of the world’s most experienced, visible and highly regarded experts in luxury real estate marketing over 50,000 properties annually on the award-winning luxuryportfolio.com and in prestigious publications around the globe. Luxury Portfolio markets more $1 million-plus listings than any other luxury real estate network.

 

Luxury Portfolio offers sellers extensive search engine and social media strategies – ensuring their luxury listing is in front of today’s sophisticated consumers where and when they are searching. In addition to leveraging social media platforms, Luxury Portfolio utilizes international partner websites, such as juwai.com, which reaches beyond the Great Firewall of China to target the wealthy Chinese buyer, and wallstreetjournal.com, to reach affluent online viewers. Each property on luxuryportfolio.com is translated to nine languages and 60-plus currencies, which results in consumers visiting the site from almost every country each month.

 

Simply put, sellers who list with Ebby Halliday significantly increase the chances of attracting a qualified buyer to their luxury home due to our affiliation with Luxury Portfolio International. For buyers, finding a home is a personal process of discovery, and Ebby Halliday Realtors and the accomplished global network of Luxury Portfolio brokers is ready to assist in the journey. Explore luxury properties around the world at luxuryportfolio.com.

 

Learn more about Ebby Halliday Realtors, its Associates and all of its listings at the award-winning ebby.com.

 

PHOTOS: The estate home at 1750 Trace Bella Court in Westlake exceeds all expectations. It is offered by Ebby’s Juliet Marie Williams for $5,798,880.

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

10 Fast Fixes for Your Home


10 Fast Fixes for Your Home

 

It’s important to give your home a breath of new life every so often. Below are a few tips to help you spiff up your house, from the front porch to the dining room table.

 

Front door décor — Liven up your front porch by replacing seasonal plants with new color. Freshen up the area with a good hosing down and consider a new paint job if needed.

 

Update your threshold —The base of your front door sees a lot of traffic. You’ll be amazed at the transformation you’ll see with just a few coats of paint.

 

Refresh your floors — If you’ve got hardwoods that have seen better days, pick up a water-based formula like Bona and add a little elbow grease. This simple treatment will keep your floors gleaming for months.

 

Quiet the creaks ­— Silence squeaky doors, bed frames, and other metal joints with a dose of WD-40.

 

Sweeten a stinky disposal —Drop cubes of frozen white vinegar and a few lemon peels down your disposal to combat the odors that can build up in your kitchen sink. Run the tap on cold and let the disposal do its thing for about a minute.

 

Change your ring — An updated doorbell can do wonders for your home and is such an easy thing to swap out, just be careful with live wires.

 

Tighten up — Tend to those loose door knobs and drawer pulls. A couple of screwdrivers and a walk around your home will have these pesky pulls fixed up in no time.

 

Give hardware a facelift — A can of copper, bronze, or nickel spray paint has the ability to completely transform the look of your kitchen. By updating the finish on your hardware, you introduce a fresh new feel.

 

Have a knock out number — Grab an easy-install solar light and hang it above your home’s address to make your home more inviting and easier to find. While you’re at it, pick up some new numbers to give the exterior of your home a simple but effective new look.

 

Fix dining table scratches — For scratches that penetrate beyond the wood finish, rub a shelled walnut gently across the marks and then polish with a soft cloth. The nut’s oils naturally conceal the blemishes.

 

 

Greater Outdoors: Space Insight with Robert Hopson


In today’s market, homeowners want to maximize their living space, which often includes the outdoors. Creating an ideal outdoor living area is an art that makes lounging by the pool, hosting friends and family or dining alfresco more of a treat than a chore. But designing an exquisite outdoor space is best left to the professionals, which is why we sat down with Robert Hopson, general contractor and owner of Robert Hopson Construction Group, to learn about outdoor living trends and designing a comfortable, relaxing space.

Greater Outdoors: Space Insight with Robert Hopson

What trends are the hottest in outdoor living?

RH: We’re doing a lot of outdoor kitchens where clients want the full-on kitchen — refrigerator, range, dishwasher, the whole thing. These are people who want to cook, serve and eat outside. We’re even seeing some outdoor kitchens that have glassware and serving utensils dedicated to the outdoors. Another trend we’re seeing are pools with a sun shelf, an approximately 10-by-10 area of the pool with 3 to 4 inches of water. A sun shelf is perfect for enjoying with babies, putting folding chairs in to sit at water level, or just lying down since it’s so shallow.

 

 

Greater Outdoors: Space Insight with Robert Hopson

When planning an outdoor living space, what are best practices?

RH: Determining how the space will be used is the most important factor. We do custom homes, so the client is coming to us with plans or bringing us in on the process with their architect, and the first thing we do is establish what’s important to them for their outdoor space. Do they have kids, is there a pool, are they using the space to entertain large groups? We ask questions that help us understand how the space will be utilized.

 

Greater Outdoors: Space Insight with Robert Hopson

Are there any ‘impossible’ outdoor amenities?

RH: When someone says they want their space to be 60 degrees in 100-degree weather, that’s pretty much impossible. But we can close off the space with screens or retractable coverings and install an A/C system that takes it from 80 degrees to 70. We can pretty much get anything a client wants now for their outdoor space, so if they tell us how they plan to use it, we can adapt it to meet their needs.

 

What changes are you seeing in the realm of outdoor living spaces?

RH: Custom outdoor features are a huge segment of the market. For example, 10 years ago home shows had a couple of outdoor displays and a few hot tubs. Now, the outdoor section is a good portion of the show, where they have windows that fold into themselves and $50,000 grill stations that are just unbelievable. There’s more and more growth in the customized segment.

Greater Outdoors: Space Insight with Robert Hopson

What is the most unique request you’ve had for an outdoor space?

RH: For one house we made a pit so they could lie on the grass and watch movies projected on the side of their casita. We constructed a sloped hill that sort of cut into the yard, where one side was level and the other side was 4 or 5 feet deep, then we added a fireplace at the bottom. They wanted it to be like lying in the park, so we put down some great zoysia grass, which is soft and super comfortable.

 

How does a professionally designed outdoor living space add value to a home?


RH: I’m not a REALTOR®, so I can’t give it a dollar value. But I can tell you that most of the houses I’m doing are upscale, and at that price point, not having an outdoor space would almost be like not having a garage. People enter million-dollar homes and expect some sort of outdoor space, even if it’s just a covered portion of the patio with a grill station. I know there’s an intrinsic value and it would certainly be a negative for buyers if a home didn’t have any kind of outdoor living area.

 

Greater Outdoors: Space Insight with Robert Hopson

What is your favorite thing to see in outdoor living?


RH: I really think it looks good when you have a relatively flat area to walkout onto, so you can walk out from your floor level onto the patio then onto the grass; it’s a seamless transition from inside to outside, almost like walking into another room. Or when the grass runs right up to the edge of the pool, almost like a zero edge, so it’s a more natural feel, not as contrived. We see more modern, clean lines in architecture and I like to see those same clean-line features outdoors with a really simplistic palette, so grass and maybe your solid surface is concrete or a decomposed granite — not four or five different materials like we used to see.

 

This article appeared in the Summer 2016 edition of Grand Vie: Luxury in Living magazine. To view the magazine, click here.

 

For a personal consultation with Robert Hopson, call 214-327-0600 or visit roberthopsongroup.com.

 

 

 

 

Now Arriving: Grand Vie Luxury in Living


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We’re very excited to share that the summer 2016 issue of Grand Vie: Luxury in Living magazine is out and is now being direct-mailed to approximately 60,000 luxury homes across Dallas-Fort Worth.

 

Grand Vie is the luxury home publication of Ebby Halliday Realtors and the newest member of the Ebby Halliday Companies, Fort Worth-based Williams Trew Real Estate. It’s the only magazine that covers the full breadth of the luxury home market in North Texas and includes two beautiful versions: East and West, depending upon which side of the Trinity River you reside.

 

In addition to featuring some of Dallas-Fort Worth’s premier luxury properties, the 20th edition of Grand Vie offers a plethora of interesting editorial content, including “Backyard Oasis,” featuring advice on how to “make the outdoors yours” from partner and designer of IBB Design Fine Furnishings Shay Geyer; “Greater Outdoors,” offering insight into maximizing your outdoor living space from Robert Hopson, project manager and owner of Robert Hopson Construction Group; “Houses of Art,” highlighting some of the area’s top cultural events of the season; special sections for farm & ranch and lake properties; and LuxeTrends, showcasing a collection of the latest luxury lifestyle must-haves. Also in the summer issue: Real estate insider Candy Evans finds paradise in Jackson Hole, Wyoming.

 

We’re confident you’re going to love the summer 2016 edition of Grand Vie as much as we loved putting it together for you! See it all now at grandviemagazine.com.

 

Arriving Now: Grand Vie Luxury in Living

PHOTO CREDIT: Dan Piassick

HGTV’s Ultimate House Hunt Voting Underway


HGTV’s Ultimate House Hunt 2016 is underway. And, if you’re like us, you can’t wait to see inside these extraordinary properties in such categories as Classic Living, Master Retreats and Making an Entrance.

 

Be sure to click the VOTE button for your favorites!

 

As always, Ebby Halliday listings are prominently featured in the Ultimate House Hunt:

 

Classic Living

 

listing_213660 Ranchero Road | Plano – El Ranchero Country Estates | $6,399,999

Listed with The O’Gorman Group, this stunning estate is situated on 2.63 acres and features extraordinary finishes, a bistro, private loft areas, and extensive landscaped grounds.

 

Master Retreats

 

listing_34
1280 N. Preston Road | Prosper | $12,750,000

Listed with David Gloria, Chateau Montclair – former home of Deion Sanders – is dubbed the crown jewel of Prosper. The exquisite master suite offers a kitchenette, 3,000-square-foot closet and a spacious bath with a spa. Additional features of this masterpiece include a theater, bowling alley, barber shop and several pools.

 

Making an Entrance

 

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6436 Sudbury Road | Plano – Kings Gate | $2,399,900

Listed with The O’Gorman Group, this property offers timeless Mediterranean architecture featuring balconies, portico, tile roof, decorative arches, columns, high ceilings, exquisite finishes, and manicured grounds.

 

Click here to vote for your favorites now. HGTV’s Ultimate House Hunt ends August 8.

Pricing a Property is Serious Business


Pricing a Property is Serious Business

Strategic pricing is the key to selling your home at an attractive price in an acceptable amount of time. While many brokers will gladly list your home, the reality is if it is not properly priced your home may sit on the market month after month and actually help sell competing properties.

 

At Ebby Halliday, our Associates take pricing your property very seriously. Your Ebby Associate will utilize Multiple Listing Service data to create a Competitive Market Analysis that estimates a market-value range for your home based on the recent action of buyers and sellers in your neighborhood. A few of the factors your Ebby Associate will consider when estimating your property’s market value:

 

* Successfully sold homes – Lists the selling price of recently purchased homes comparable to yours.

* Competitive properties for sale – Since they are not yet sold, the market value is undetermined, but they are important, as buyers most likely will view and compare these properties with yours.

* Pending sales – Though they have not yet closed, homes under contract are a good indicator of value in the current market.

* Failed to sell – The listed price of these homes suggests what potential buyers will not pay.

 

If you’re curious about what your home is worth in North Texas’ fast-paced housing market, visit the award-winning ebby.com, where you’ll find just the right real estate professional for your needs.

 

Dallas-area Home Prices Up Almost 10 Percent


 

Dallas-area Home Prices Up Almost 10 Percent

 

Dallas-area home prices were up by more than 9.5 percent in the latest housing report from CoreLogic. The only major market in the report with a bigger gain was Denver, where home prices were up 10.9 percent year-over-year.

 

“Home prices reached the bottom five years ago, and since then have appreciated almost 40 percent,” Anand Nallathambi, president and CEO of CoreLogic, said in the report. “The highest appreciation was in the West, where prices continue to increase at double-digit rates.”

 

North Texas home prices are at record levels. Dallas-Fort Worth topped other major Texas cities for both first-quarter annual price increases and sales, according to a new report by the Texas Association of Realtors.

 

To determine the market value of your North Texas home, contact an Ebby Halliday sales associate today. To get started, visit the award-winning ebby.com.

 

Child’s Play: Grand Vie Highlights Kids Rooms


Child's Play: Grand Vie Highlights Kids Rooms

 

In addition to showcasing the luxury listings of Ebby Halliday Realtors, the spring 2016 issue of Grand Vie: Luxury in Living magazine offers a plethora of interesting editorial content, including “Child’s Play,” featuring advice on designing the ideal bedroom for your child from partner and designer of IBB Design Fine Furnishings Shay Geyer.

 

“Your child(ren) should absolutely have a say in their room’s design,” says Geyer. “After all, it is their room. You want them to feel connected to and proud of it. I’m not saying they should drive the ship on the decision-making, but let them brainstorm with you on the color palette and functionality.”

 

While kids often want to highlight a particular theme, Geyer says that can get tricky. “If you choose something associated with a particular TV show or character, chances are your child will tire of it at some point – it’s the nature of growing up,” she says.

 

Kids rooms offer the perfect opportunity to have fun with bold colors and patterns, Geyer says. Using geometric shapes to paint a large-scale pattern on the bedroom wall provides a bold and impactful design. It also allows for a smooth transition into the older years. If you want to have a theme, consider painting it on a feature wall or using removable wallpaper or decals, which may easily be changed out as your child matures.

 

“Monogramming pillows and other items can instill pride and ownership for a child in their room,” Geyer says. “It helps define the space as theirs, created just for them. From large wall art and letter lights to embroidered linens and towels, adding their name or initials to a space helps make it their own.”

 

For more advice on designing the ideal child’s room, visit grandviemagazine.com.

 

 

Child's Play: Grand Vie Highlights Kids Rooms

 

PHOTO CREDITS: Dan Piassick

 

A Few of Our Favorite Spring Things


As everything outside turns a bit greener, it’s time to spruce up indoors as well. Spread spring fever inside your home by adding bright pops of color. From vases to throw pillows, here are a few of our favorite spring items that will transition beautifully to summer.

 

A Few of Our Favorite Spring Things

Makoto Ottoman

IBB Design Fine Furnishings

IBBDesign.com

 

A Few of Our Favorite Spring Things

Waiting to Fallow

Diptych Original Art

Mecox

Mecox.com

 

A Few of Our Favorite Spring Things

Bicycling Bunnies Bookends

Wrare

WrareOnline.com

 

A Few of our Favorite Spring Things

Turquoise Beaded Hemp Chandelier

Mecox

Mecox.com

 

A Few of Our Favorite Spring Things

Coral Rhino Chairs

Brumbaugh’s Fine Home Furnishings

Brumbaughs.com

 

A Few of Our Favorite Spring Things

Skating Dog Sculpture

BoConcept

BoConcept.com

 

A Few of Our Favorite Spring Things

The Missoni Kew Pillow

Nest

NestDallas.com

 

To see more of our favorite spring things for your home, visit North Texas’ premier luxury-home magazine at grandviemagazine.com.

 

Now Arriving: Grand Vie Luxury in Living


Now Arriving: Grand Vie Luxury in Living

We’re very excited to share that the spring 2016 issue of Grand Vie: Luxury in Living magazine is out and is now being direct-mailed to approximately 60,000 luxury homes across Dallas-Fort Worth.

 

Grand Vie is the luxury home publication of Ebby Halliday Realtors and the newest member of the Ebby Halliday Companies, Fort Worth-based Williams Trew Real Estate. It’s the only magazine that covers the full breadth of the luxury home market in North Texas and includes two beautiful versions: East and West, depending upon which side of the Trinity River you reside.

 

In addition to featuring some of Dallas-Fort Worth’s premier luxury properties, the 19th edition of Grand Vie offers a plethora of interesting editorial content, including “Child’s Play,” featuring advice on designing the ideal bedroom for your child from partner and designer of IBB Design Fine Furnishings Shay Geyer; “Houses of Art,” highlighting some of the area’s top cultural events of the season; special sections for farm & ranch and lake properties; and LuxeTrends, showcasing a collection of the latest luxury lifestyle must-haves. Also in the spring issue: Real estate insider Candy Evans’ take on the importance of global marketing in the luxury-home market segment.

 

We’re confident you’re going to love the spring 2016 edition of Grand Vie as much as we loved putting it together for you! See it all now at grandviemagazine.com.