How to Market Your Luxury Home to the World


How to Effectively Market Your Luxury Home to the World

 

Selecting representation when buying or selling a luxury property is critical to your experience and success. Ebby Halliday Realtors offers clients whose homes are priced at $750,000 and above the advantages of its affiliation with Luxury Portfolio International, the luxury marketing arm of the Leading Real Estate Companies of the World network.

 

Luxury Portfolio International is a unified collection of the world’s most experienced, visible and highly regarded experts in luxury real estate marketing over 50,000 properties annually on the award-winning luxuryportfolio.com and in prestigious publications around the globe. Luxury Portfolio markets more $1 million-plus listings than any other luxury real estate network.

 

Luxury Portfolio offers sellers extensive search engine and social media strategies – ensuring their luxury listing is in front of today’s sophisticated consumers where and when they are searching. In addition to leveraging social media platforms, Luxury Portfolio utilizes international partner websites, such as juwai.com, which reaches beyond the Great Firewall of China to target the wealthy Chinese buyer, and wallstreetjournal.com, to reach affluent online viewers. Each property on luxuryportfolio.com is translated to nine languages and 60-plus currencies, which results in consumers visiting the site from almost every country each month.

 

Simply put, sellers who list with Ebby Halliday significantly increase the chances of attracting a qualified buyer to their luxury home due to our affiliation with Luxury Portfolio International. For buyers, finding a home is a personal process of discovery, and Ebby Halliday Realtors and the accomplished global network of Luxury Portfolio brokers is ready to assist in the journey. Explore luxury properties around the world at luxuryportfolio.com.

 

Learn more about Ebby Halliday Realtors, its Associates and all of its listings at the award-winning ebby.com.

 

PHOTOS: The estate home at 1750 Trace Bella Court in Westlake exceeds all expectations. It is offered by Ebby’s Juliet Marie Williams for $5,798,880.

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Westlake homes

Trees Add Beauty, Value to Your Home


Trees Add Beauty, Value to Your Home

 

Trees don’t ask for much — dirt, water, sunlight. Yet they provide many benefits for you and your home: They add beauty and value to your property, cut your energy bills with the shade they provide, provide a home to wildlife, and improve the air you breathe.

 

To get the full benefits from your trees, choose the right one and plant it in the right location. Planting a tree that sheds its leaves annually on the west side of your house provides cooling shade in the summer. In winter, after it loses its leaves, the same tree will let in sunlight that cuts heating bills.

 

If you’re planting a new tree, think about its fully grown size and shape before you dig. Roots too close to your home could damage the foundation or block sewer lines. The wrong tree in the wrong place could actually lower your home’s appraised value.

 

To learn more about trees and how you can improve the environment while improving your property value, visit arbordayfoundation.org, where you’ll find a wealth of useful information about trees.

 

PHOTO: Shown is 6049 Lakehurst in Preston Hollow, offered by Ebby’s Clarke Landry for $1,895,000.

10 Fast Fixes for Your Home


10 Fast Fixes for Your Home

 

It’s important to give your home a breath of new life every so often. Below are a few tips to help you spiff up your house, from the front porch to the dining room table.

 

Front door décor — Liven up your front porch by replacing seasonal plants with new color. Freshen up the area with a good hosing down and consider a new paint job if needed.

 

Update your threshold —The base of your front door sees a lot of traffic. You’ll be amazed at the transformation you’ll see with just a few coats of paint.

 

Refresh your floors — If you’ve got hardwoods that have seen better days, pick up a water-based formula like Bona and add a little elbow grease. This simple treatment will keep your floors gleaming for months.

 

Quiet the creaks ­— Silence squeaky doors, bed frames, and other metal joints with a dose of WD-40.

 

Sweeten a stinky disposal —Drop cubes of frozen white vinegar and a few lemon peels down your disposal to combat the odors that can build up in your kitchen sink. Run the tap on cold and let the disposal do its thing for about a minute.

 

Change your ring — An updated doorbell can do wonders for your home and is such an easy thing to swap out, just be careful with live wires.

 

Tighten up — Tend to those loose door knobs and drawer pulls. A couple of screwdrivers and a walk around your home will have these pesky pulls fixed up in no time.

 

Give hardware a facelift — A can of copper, bronze, or nickel spray paint has the ability to completely transform the look of your kitchen. By updating the finish on your hardware, you introduce a fresh new feel.

 

Have a knock out number — Grab an easy-install solar light and hang it above your home’s address to make your home more inviting and easier to find. While you’re at it, pick up some new numbers to give the exterior of your home a simple but effective new look.

 

Fix dining table scratches — For scratches that penetrate beyond the wood finish, rub a shelled walnut gently across the marks and then polish with a soft cloth. The nut’s oils naturally conceal the blemishes.

 

 

Global Market Pulse: NYC, Washington, D.C., London


 

While all real estate is local, at the Ebby Blog we love to keep up with markets around the world. Below are a few findings from Luxury Portfolio International’s recent Market Pulse report. This is just a snapshot, so stay tuned as we continue to highlight luxury real estate in the world’s hottest markets.

 

 

Global Market Pulse: NYC, Washington, D.C., London

New York City

Highest recorded sale in past 12 months: $42,550,000

Compared to last year, prices are: Up

Price point for top 10 percent of inventory: $10,000,000

International buyers are coming from: Australia, Brazil, India, China, Kazakhstan, Europe, U.K., Canada, Hong Kong and Greece

Luxury buyers are looking for: Views, outdoor space, pre-war details and concierge services in new condominiums

 

 

Global Market Pulse: NYC, Washington, D.C., London

Washington, D.C.

Highest recorded sale in past 12 months: $18,000,000

Compared to last year, prices are: The change in the monthly median sale price in the Washington metropolitan area has been flat in 2016, with monthly changes of approximately 1 percent

Price point for the top 10 percent of inventory: Ranges from $1 million to $1.5 million

International buyers are coming from: Iraq and India

Luxury buyers are looking for: Outdoor living areas, exceptional service and full-service amenities, such as a door attendant, 24-hour concierge, fitness center and resort-style pools. Also guest suites and social spaces, such as screening rooms, reception rooms and temperature-controlled wine rooms.

 

 

Global Market Pulse: NYC, Washington, D.C., London

London

Highest recorded sale in past 12 months: $38,883,000

Compared to last year, prices are: Down

Price point for the top 10 percent of inventory: $6,500,000+

International buyers are coming from: 35 percent of the market in Central London is international buyers, with the majority coming from Western Europe, Asia and the Middle East

Luxury buyers are looking for: Imaginative use of design and bolder use of color, moving away from ‘hotel style’ interior design featuring lots of grey and beige interiors that became very prevalent in London a few years ago

 

To learn about the Chicago, San Francisco and Toronto real estate markets view the full Luxury Portfolio Magazine article here.

 

The Ebby Halliday Companies is the exclusive member of Luxury Portfolio International in North Texas. When buying or selling property outside of our local market, Ebby Halliday’s world-class connections can help with real estate needs throughout our continent and to points around the globe.

 

To learn more about Luxury Portfolio International and to discover some of the most extraordinary properties currently for sale worldwide, visit luxuryportfolio.com.

5 Tips for House Hunters


 

5 Top Tips for House Hunters

 

When shopping for a new home, it’s easy to get swept away by a property’s most charming characteristics — and to play down important things you may regret later. Define your priorities early on to streamline the house-hunting process.

 

Below are five tips to help you stay organized and focused:

 

Location matters.  Location is a key consideration when choosing a home, and there are multiple factors that can affect your decision. Just a few of these include schools, commute times to work, and local amenities such as nearby restaurants, shopping and attractions.

 

List your priorities. You’ll save hours of shopping for a home if you list what you need and want in a home ahead of time. Zero in on the features you must have, would like to have, would prefer not to have — and definitely don’t want.

 

Get pre-approved for a mortgage. How much you can pay for a home is a function of your income, creditworthiness, interest rates, the type of loan and how much cash you have for the down payment and closing costs. Rather than guessing, ask a mortgage banker to give you a full assessment and a pre-approval letter stating how much you’re qualified to borrow. A great place to start is at Home Team Mortgage, Ebby Halliday’s affiliated mortgage company.

 

Use a checklist. Touring multiple properties is a confusing experience for most buyers. Rather than trying to rely on your memory, make notes about the homes you visit. Turn your priorities into a personalized home-shopping checklist and use it to track features of each property.

 

Relax.  Buying a home is a major life-altering event, but it’s not worth getting too stressed out. As with all major occasions in life, it’s important to keep the experience in perspective.

 

Today’s homebuyers have access to a wealth of information, but may not have a way to tailor it to their needs. That’s where a real estate professional can save you a great deal of time and money. To find just the right agent for your real estate needs and to view properties for sale in North Texas, visit the award-winning ebby.com. For information on loan pre-approval, click here.

Now Arriving: Grand Vie Luxury in Living


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We’re very excited to share that the summer 2016 issue of Grand Vie: Luxury in Living magazine is out and is now being direct-mailed to approximately 60,000 luxury homes across Dallas-Fort Worth.

 

Grand Vie is the luxury home publication of Ebby Halliday Realtors and the newest member of the Ebby Halliday Companies, Fort Worth-based Williams Trew Real Estate. It’s the only magazine that covers the full breadth of the luxury home market in North Texas and includes two beautiful versions: East and West, depending upon which side of the Trinity River you reside.

 

In addition to featuring some of Dallas-Fort Worth’s premier luxury properties, the 20th edition of Grand Vie offers a plethora of interesting editorial content, including “Backyard Oasis,” featuring advice on how to “make the outdoors yours” from partner and designer of IBB Design Fine Furnishings Shay Geyer; “Greater Outdoors,” offering insight into maximizing your outdoor living space from Robert Hopson, project manager and owner of Robert Hopson Construction Group; “Houses of Art,” highlighting some of the area’s top cultural events of the season; special sections for farm & ranch and lake properties; and LuxeTrends, showcasing a collection of the latest luxury lifestyle must-haves. Also in the summer issue: Real estate insider Candy Evans finds paradise in Jackson Hole, Wyoming.

 

We’re confident you’re going to love the summer 2016 edition of Grand Vie as much as we loved putting it together for you! See it all now at grandviemagazine.com.

 

Arriving Now: Grand Vie Luxury in Living

PHOTO CREDIT: Dan Piassick

O’Gorman Group Among Top Teams in U.S.


O’Gorman Group Among Top Teams in U.S.

 

The O’Gorman Group of Ebby’s Preston Keller Office was just named to the 2016 REAL Trends Top Thousand. Compiled by The Wall Street Journal and REAL Trends Inc., the “Thousand” is comprised of four annual nationwide Top 250 rankings. The new rankings are based on 2015 sales.

 

The O’Gorman Group, led by Cindy O’Gorman, ranked No. 109 on the Teams by Sales Volume List with $144,051,180 in residential real estate sales in 2015.

 

“Congratulations to The O’Gorman Group for this truly outstanding performance,” says Mary Frances Burleson, president and CEO of Ebby Halliday Realtors. “We are so proud to have them as members of the Ebby Halliday Family.”

 

Cindy O’Gorman began her career in real estate more than 30 years ago and has long been ranked in the top one-half of the top 1 percent of residential real estate agents in the nation. She has been Ebby Halliday’s Top Companywide Producer for more than 20 years. Cindy provides her clients with extensive knowledge of the market, impressive negotiating skills, and a team of specialists to ensure exceptional customer service.

To contact Ms. O’Gorman, call 972-715-0190 or e-mail cindyogorman@ebby.com.

 

Arriving in or Departing Dallas-Fort Worth?


Moving To or From Dallas-Fort Worth?

 

Individuals and companies who are relocating have access to a lot of information. What they often don’t have is a way to tailor that information to their needs.

 

That’s where the relocation experts at Ebby Halliday offer an invaluable service. Ebby’s team of specialists — the largest such in-house team in North Texas — connects relocating consumers with a real estate agent who not only specializes in their area of interest, but also is knowledgeable about lifestyle issues affecting their move.

 

For outgoing clients, Ebby’s relocation experts coordinate with one of the 500 top real estate firms affiliated with Leading Real Estate Companies of the World. As an affiliate of Leading Real Estate Companies of the World, Ebby Halliday is part of a network that dominates in more markets across the U.S. than any competitor.

 

To learn more about Ebby Halliday’s relocation services or to start your home search today, visit the award-winning ebby.com.

 

Pricing a Property is Serious Business


Pricing a Property is Serious Business

Strategic pricing is the key to selling your home at an attractive price in an acceptable amount of time. While many brokers will gladly list your home, the reality is if it is not properly priced your home may sit on the market month after month and actually help sell competing properties.

 

At Ebby Halliday, our Associates take pricing your property very seriously. Your Ebby Associate will utilize Multiple Listing Service data to create a Competitive Market Analysis that estimates a market-value range for your home based on the recent action of buyers and sellers in your neighborhood. A few of the factors your Ebby Associate will consider when estimating your property’s market value:

 

* Successfully sold homes – Lists the selling price of recently purchased homes comparable to yours.

* Competitive properties for sale – Since they are not yet sold, the market value is undetermined, but they are important, as buyers most likely will view and compare these properties with yours.

* Pending sales – Though they have not yet closed, homes under contract are a good indicator of value in the current market.

* Failed to sell – The listed price of these homes suggests what potential buyers will not pay.

 

If you’re curious about what your home is worth in North Texas’ fast-paced housing market, visit the award-winning ebby.com, where you’ll find just the right real estate professional for your needs.

 

Buying a Home is Complicated


Buying a Home is Complicated

 

Setting a budget, sticking to it; making an offer, financing a property once the offer is accepted; seemingly endless paperwork … let’s face it, buying a home is often a daunting process that can strip the anticipated fun and excitement away completely.

 

Fortunately, there’s an Ebby Halliday Realtor to guide you through the process. We’ve been helping people through the process for more than 70 years.

 

“It’s fun to look at all that’s changed since 1945, but what hasn’t changed is our sales associates and employees tirelessly building our brand on trust, coming through when clients need us most,” says Mary Frances Burleson, president & CEO. She adds that the goal for the company and its sales associates remains simple: to transform and elevate the home buying and selling process into the wonderful life-changing experience it can be.

 

“We hold homebuyers’ hands through it all, from start to finish, making it an easy, comfortable and enjoyable experience,” Burleson says. “We listen closely to their wants and needs, their worries and their fears. With more than 70 years of success in this business, we offer what no other North Texas real estate company can: a longtime culture of caring. That’s how Ebby built our company. She fostered an internal culture that attracts humble, hardworking people like herself who just plain do the hard work.”

 

To find just the right agent for your residential real estate needs, visit ebby.com.