Pricing a Property is Serious Business


Pricing a Property is Serious Business

Strategic pricing is the key to selling your home at an attractive price in an acceptable amount of time. While many brokers will gladly list your home, the reality is if it is not properly priced your home may sit on the market month after month and actually help sell competing properties.

 

At Ebby Halliday, our Associates take pricing your property very seriously. Your Ebby Associate will utilize Multiple Listing Service data to create a Competitive Market Analysis that estimates a market-value range for your home based on the recent action of buyers and sellers in your neighborhood. A few of the factors your Ebby Associate will consider when estimating your property’s market value:

 

* Successfully sold homes – Lists the selling price of recently purchased homes comparable to yours.

 

* Competitive properties for sale – Since they are not yet sold, the market value is undetermined, but they are important, as buyers most likely will view and compare these properties with yours.

 

* Pending sales – Though they have not yet closed, homes under contract are a good indicator of value in the current market.

 

* Failed to sell – The listed price of these homes suggests what potential buyers will not pay.

 

If you’re curious about what your home is worth in North Texas’ competitive housing market, visit the award-winning ebby.com, where you’ll find just the right real estate professional for your needs.

 

The Best Day to Buy a Home?


The Best Day to Buy a Home?

 

If you’ve ever bought a home, it’s likely you’ve heard that it’s better to buy in the fall and winter months to get the best deal – given less competition from other buyers in these months when families are entrenched in the back-to-school schedule.

 

But is this conventional wisdom really true? Yes, but with some glaring exceptions.

 

RealtyTrac analyzed more than 32 million home sales and below is what they found.

 

The best month to buy a home?

October.  Of the 2.7 million sales closed in October over the past 15 years, the average sales price was 2.6 percent below the average estimated full market value at the time of sale.

 

Following October as best months were February, July, December and January – all fall or winter months except for July, which was definitely a surprise.

 

The best day to buy?

Monday. Out of 5.5 million home sales over the past 15 years that closed on Monday, buyers realized an average discount of 2.3 percent below full estimated market value at the time of sale.

 

Friday is the second-best weekday to close on a home purchase. Buyers who closed on Friday realized an average discount of 2 percent.

 

The best day of the year to buy?

October 8. According to RealtyTrac data, on average, buyers have purchased 10.8 percent below market value on October 8, followed by November 26 (10.1 percent below market value), December 31 (9.7 percent below market value), October 22 (9.6 percent below market value), and October 15 (9.1 percent below market value).

As Seen in The Dallas Morning News


 

Steeped in Tradition, Poised for the Future

 

The following story appeared on the front page of the DFW Real Estate Finder section of The Dallas Morning News on Sunday, November 8:

 

Ebby Halliday Realtors is celebrating 70 years of serving North Texas’ residential real estate needs in 2015.

 

In 1945, Ebby Halliday founded her then one-woman, one-office firm based on three principles of service: service to the client, service to the industry and service to the community.

 

“For 70 years, our company has exemplified this simple, yet profound, mission,” says President & CEO Mary Frances Burleson. “Each of us at Ebby Halliday Realtors is extremely proud to be part of an organization that places service to others at the forefront of everything we do.”

 

Each year Ebby Halliday Realtors serves the residential real estate needs of more than 20,000 individuals and families moving to, from and within North Texas, always with the commitment of providing exemplary service during what can be one of life’s most-exciting, yet often stressful, events.

 

The company’s commitment to its industry is legendary: Ebby Halliday Realtors is the only real estate firm in America to be honored with three National Association of Realtors Distinguished Service Awards. The winners include Founder and philanthropist Ebby Halliday, who passed away September 8 at age 104, the late Posie Willess, and Ms. Burleson.

 

Ebby Halliday’s third principle, service to the community, has created a dynamic company culture whose philanthropic impact on North Texas cannot be overstated. The firm supports a plethora of community initiatives across North Texas. Just a few of those include the United Way, Vogel Alcove, the Dallas Symphony Orchestra’s DSO on the GO community concert series, the annual Dallas Children’s Health Holiday Parade, the Junior League, and the Plano Symphony Orchestra’s EncoreYouth program.

 

While Ebby Halliday Realtors is widely respected for its three pillars of service, the company and its Associates are also well known for offering clients the real estate industry’s most cutting-edge technology. Ebby.com and the Ebby Halliday Realtors App are benchmarks in the industry and offer homebuyers and sellers considerable advantages.

 

Ebby Halliday Realtors also offers clients the advantages of its affiliation with Leading Real Estate Companies of the World and its global luxury-marketing arm, Luxury Portfolio International. Ebby Halliday was a founding member of the LeadingRE network. By tapping into this worldwide network of 120,000 Associates, Ebby Halliday exposes homes to buyers on six continents. In addition, the company receives inbound clients who are interested in purchasing a home in North Texas. Last year the LeadingRE network was responsible for $314 billion in home sales – more than any national real estate brand.

 

“As the largest in-house relocation team in North Texas, we offer an exhaustive list of services, but the bottom line, in the relocation business, is it all comes down to the agents – having the right people in the right place,” Corporate Real Estate Services Director Karen Greene says. “At Ebby Halliday Realtors, we have a remarkable group of agents who are ready to serve you.”

 

Adds Chief Financial Officer Ron Burgert, “As we celebrate our company’s 70th anniversary, we thank our valued clients and our hard-working Associates and employees. As we look forward to the next 70 years, we’re more committed than ever to honor Ebby Halliday’s extraordinary legacy through exemplary service to our clients, industry and community.”

 

 

 

 

 

 

 

 

National Awards Recognize Service, Hard Work


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Real Estate Executive Magazine recently announced three prestigious awards involving Ebby Halliday Realtors.

 

*  Ebby was named No. 10 on the magazine’s Top 200 Brokers in America list.

 

*  President & CEO Mary Frances Burleson was named to the magazine’s 100 Most Influential Real Estate Executives in America list.

 

*  The O’Gorman Group, led by longtime Top-Producing Ebby Associate Cindy O’Gorman, was named No. 86 on the magazine’s Top 200 Real Estate Agents list. The O’Gorman Group closed more than $146 million in residential real estate sales in 2013.

 

Each of these awards recognizes and celebrates the service, dedication and hard work of everyone involved in building Ebby Halliday Realtors into one of the premier real estate brokerages in America.

 

A sincere thank-you to our valued clients for entrusting us with the sale or purchase of one of your most-valued assets. While awards are gratifying, our greatest honor is to serve you.

 

To learn more about Ebby Halliday Realtors, visit the award-winning ebby.com.

 

 

Business Journal Ranks Ebby No. 1


 

Ebby Halliday Real Estate Inc. has again topped the Dallas Business Journal’s annual list of the Largest North Texas Residential Real Estate Brokerages.

 

The journal’s most-recent list ranked North Texas real estate firms based on closed transactions in 2013. The Ebby Halliday Companies, which includes Ebby Halliday Realtors and Dave Perry-Miller & Associates, closed 19,523 transactions, an almost 20 percent increase over 2012, and approximately 42 percent more transactions than our nearest competitor.

 

The Ebby Halliday Companies’ approximately $6.4 billion in sales volume in 2013 was 25 percent higher than 2012, which also places the Dallas-based firm No. 1 in sales volume in North Texas.

 

A sincere thank-you to our valued clients and our dedicated, hard-working Associates and staff. It’s clear that North Texas is the best place to be in business, and that Ebby Halliday is the best place to be in real estate!

D-FW Posts Nation’s Brightest Jobs Outlook


D-FW Posts Nation's Brightest Job Outlook

 

Dallas-Fort Worth employers plan to hire at a “bullish pace” in the fourth quarter, posting the best employment outlook among the nation’s metropolitan areas, according to the just-released Manpower Employment Outlook Survey.

 

Some 30 percent of D-FW companies interviewed by Manpower plan to hire more employees from October to December. Nationwide, 19 percent of the employers surveyed plan to hire in the next quarter.

 

At Ebby Halliday Realtors, we’re thrilled to call D-FW home and we’re proud of helping make the dream of homeownership a reality for those relocating to North Texas. If you’re considering relocating to D-FW, the best place to start searching for your next home is at the award-winning ebby.com.

Two Ebby Groups Named Among Tops in U.S.


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The O’Gorman Group and the Paulette Greene Group of Ebby Halliday Realtors were recently named to the 2014 REAL Trends Top Thousand. Compiled by The Wall Street Journal and REAL Trends Inc., the “Thousand” is comprised of four annual nationwide Top 250 rankings: Top Individuals by Transaction Sides, Top Individuals by Sales Volume, Top Teams by Transaction Sides, and Top Teams by Sales Volume.

 

The O’Gorman Group, led by Preston Keller Associate Cindy O’Gorman, ranked No. 48 on the Teams by Sales Volume List. The O’Gorman Group also ranked 227 on the Top Teams by Sides list, which are based on 2013 sales. The Paulette Greene Group, led by Frisco Associate Paulette Greene, ranked No. 144 on the Teams by Sales Volume list.

 

The Cindy O’Gorman Group sold $146,319,408 in residential real estate in 2013. The group was involved in 257 transaction sides. The Paulette Greene Group sold $97,163,827 in residential real estate during the same period.

 

“Congratulations to both Cindy O’Gorman and Paulette Greene for their truly outstanding performance,” says Mary Frances Burleson, president and CEO of Ebby Halliday Realtors. “Both of these professionals are widely admired by clients and peers alike. We are so proud to have them as members of the Ebby Halliday family.”