Pricing a Property is Serious Business


Pricing a Property is Serious Business

Strategic pricing is the key to selling your home at an attractive price in an acceptable amount of time. While many brokers will gladly list your home, the reality is if it is not properly priced your home may sit on the market month after month and actually help sell competing properties.

 

At Ebby Halliday, our Associates take pricing your property very seriously. Your Ebby Associate will utilize Multiple Listing Service data to create a Competitive Market Analysis that estimates a market-value range for your home based on the recent action of buyers and sellers in your neighborhood. A few of the factors your Ebby Associate will consider when estimating your property’s market value:

 

* Successfully sold homes – Lists the selling price of recently purchased homes comparable to yours.

* Competitive properties for sale – Since they are not yet sold, the market value is undetermined, but they are important, as buyers most likely will view and compare these properties with yours.

* Pending sales – Though they have not yet closed, homes under contract are a good indicator of value in the current market.

* Failed to sell – The listed price of these homes suggests what potential buyers will not pay.

 

If you’re curious about what your home is worth in North Texas’ fast-paced housing market, visit the award-winning ebby.com, where you’ll find just the right real estate professional for your needs.

 

Assessed Value vs. Market Value


Assessed Value vs. Market Value

 

Homeowners are often surprised – or even shocked – when they receive their annual statement from the local tax appraiser’s office. Often the assessed value of their home is very different than what they believe the property is worth.

 

Now’s a great time to take a look at the difference between two common real estate terms: “Assessed Value” and “Market Value.”

 

The Assessed Value is the dollar value assigned to a property by a public tax assessor for the purposes of measuring applicable taxes. The number is very often a point of contention with homeowners, who may believe it to be too high or too low. The Assessed Value does not offer a shortcut to a home’s Market Value.

 

The Market Value is the highest estimated price a property will bring in a reasonable amount of time if exposed for sale on the open market. Market Value is influenced by such factors as homes that recently sold in the area, the location of the property, the home’s amenities, and the condition of the property. Of course, Market Value is also influenced by the current economy.

 

Knowing the difference between Assessed Value and Market Value is great. But even better is knowing what your property is worth in today’s fast-paced North Texas housing market. To get started, contact an Ebby Associate today. To find just the right agent for your real estate needs, visit the award-winning ebby.com.

Buying a Home is Complicated


Buying a Home is Complicated

 

Setting a budget, sticking to it; making an offer, financing a property once the offer is accepted; seemingly endless paperwork … let’s face it, buying a home is often a daunting process that can strip the anticipated fun and excitement away completely.

 

Fortunately, there’s an Ebby Halliday Realtor to guide you through the process. We’ve been helping people through the process for more than 70 years.

 

“It’s fun to look at all that’s changed since 1945, but what hasn’t changed is our sales associates and employees tirelessly building our brand on trust, coming through when clients need us most,” says Mary Frances Burleson, president & CEO. She adds that the goal for the company and its sales associates remains simple: to transform and elevate the home buying and selling process into the wonderful life-changing experience it can be.

 

“We hold homebuyers’ hands through it all, from start to finish, making it an easy, comfortable and enjoyable experience,” Burleson says. “We listen closely to their wants and needs, their worries and their fears. With more than 70 years of success in this business, we offer what no other North Texas real estate company can: a longtime culture of caring. That’s how Ebby built our company. She fostered an internal culture that attracts humble, hardworking people like herself who just plain do the hard work.”

 

To find just the right agent for your residential real estate needs, visit ebby.com.

Tops Tips for North Texas Home Buyers, Sellers


Tops Tips for North Texas Home Buyers, Sellers

 

Homes selling above asking price, numerous offers for the same property – it’s no secret that the North Texas housing market is booming. To help you navigate these unprecedented waters, we polled our Associates and collected their top tips for buyers and sellers.

 

Buyer’s Tips

* Be qualified. Pre-plan financing with a mortgage lender and receive a pre-approval letter that may be submitted when you make a written offer. “Less paperwork and more personal attention” is more than a saying at Home Team Mortgage Company, an Ebby Halliday-affiliated company. Contact Home Team Mortgage for a frustration-free experience from loan application to decision.

 

* Act quickly. In a hot market, acting slowly or “sleeping on it” may cost you the opportunity to buy the home of your dreams. If you’ve found a home you’d be thrilled with, don’t wait to submit an offer; other buyers will likely be doing the same.

 

* Offer a compelling price. Sellers often price their homes based on historical sold data or appraisals, and in a strong market where prices are rising rapidly, homes may sell for the listing price or higher. Study the sold comps, but also compare the house you want to other homes currently on the market, and ask yourself, “What price am I willing to pay, and at what price am I willing to lose this house?”

 

Seller’s Tips

* Market to everyone near and far. You have the best chance of selling your home for the highest price by exposing it to the largest number of potential buyers. When you list your home with Ebby Halliday, your home will enjoy worldwide exposure on ebby.com, the gold standard in residential real estate websites. Ebby.com receives approximately 21,000 visits per day, far outpacing our competition.

 

* Respond and keep momentum. There is an old adage that time kills deals. A buyer’s interest is at a peak level at the time he or she submits an offer, so keep the momentum going, choose the best offer, and respond promptly in writing.

 

* Don’t be greedy. If a buyer offers an acceptable price and terms, sign the offer and your Ebby Halliday Associate will schedule a closing appointment and expertly guide you through the home-inspection and closing process.

 

Whether you’re considering listing or buying a home in North Texas, visit the website voted one of the industry’s best by the Web Marketing Association, ebby.com. To download the Ebby Halliday Realtors App from the Apple App Store or Google Play Store, search for Ebby Halliday Realtors.

 

Dallas-area Home Prices Up Almost 10 Percent


 

Dallas-area Home Prices Up Almost 10 Percent

 

Dallas-area home prices were up by more than 9.5 percent in the latest housing report from CoreLogic. The only major market in the report with a bigger gain was Denver, where home prices were up 10.9 percent year-over-year.

 

“Home prices reached the bottom five years ago, and since then have appreciated almost 40 percent,” Anand Nallathambi, president and CEO of CoreLogic, said in the report. “The highest appreciation was in the West, where prices continue to increase at double-digit rates.”

 

North Texas home prices are at record levels. Dallas-Fort Worth topped other major Texas cities for both first-quarter annual price increases and sales, according to a new report by the Texas Association of Realtors.

 

To determine the market value of your North Texas home, contact an Ebby Halliday sales associate today. To get started, visit the award-winning ebby.com.

 

Buying a Home Is Complicated


Buying a Home Is Complicated

 

Setting a budget, sticking to it; making an offer, financing a property once the offer is accepted; seemingly endless paperwork … let’s face it, buying a home is often a daunting process that can strip the anticipated fun and excitement away completely.

 

Fortunately, there’s an Ebby Halliday Realtor to guide you through the process. We’ve been helping people through the process for more than 70 years.

 

“It’s fun to look at all that’s changed since 1945, but what hasn’t changed is our sales associates and employees tirelessly building our brand on trust, coming through when clients need us most,” says Mary Frances Burleson, president & CEO. She adds that the goal for the company and its sales associates remains simple: to transform and elevate the home buying and selling process into the wonderful life-changing experience it can be.

 

“We hold homebuyers’ hands through it all, from start to finish, making it an easy, comfortable and enjoyable experience,” Burleson says. “We listen closely to their wants and needs, their worries and their fears. With more than 70 years of success in this business, we offer what no other North Texas real estate company can: a longtime culture of caring. That’s how Ebby built our company. She fostered an internal culture that attracts humble, hardworking people like herself who just plain do the hard work.”

 

To find just the right Realtor for your residential real estate needs, visit ebby.com.

 

How Do I Choose A Real Estate Agent?


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There’s something about warmer weather and sunnier days that really gets the real estate market buzzing. If you want to join in on the fun as a buyer or seller, now is a good time to start looking for a Realtor.

 

This process is different for everyone, but here are some things to keep in mind:

 

Experience – Look to agents who have put time into their career and the neighborhoods in which they work. This can mean different things, like trusting someone who has spent years in the business or someone who grew up in the area.

 

Personality and Interests: – Try to do some background work on a potential agent. Many have bio pages, LinkedIn accounts, social media pages, and online reviews. All of these can be helpful, but remember that not having one or the other doesn’t have a direct correlation to how “good” a Realtor is.

 

Career type: Is being a Realtor the person’s full-time career? If you’re on a time schedule, you’ll want to pick someone who’s in the industry full-time.

 

The numbers – If you’re a buyer, don’t choose an agent just because their commission is lower. If you’re a seller, don’t choose them just because they agree with you on how much your home should be listed for. We’ll say two things to justify these points – you get what you pay for, and, in real estate, there’s no telling how much your home will really and truly sell for at the end of the day.

 

Age – Don’t dismiss an agent based on their age, young or old. What makes an agent the right fit for you is not often their age, but their love of their profession, dedication to you, and the points listed above.

 

Need a good place to start looking? Check out our office locations and search all of our wonderful Realtors.

Buying or Selling a Home is Life-Changing


 

Buying or Selling a Home is Life-Changing

 

Ebby Halliday, the founder of Ebby Halliday Realtors and an icon in the real estate industry, famously said, “The Constitution of the United States guarantees your right to own the land under your feet, to sell, and to develop it. Whether you want to become an investor, a real estate agent, or a homeowner, real estate is the basis of the American dream.”

 

Ebby passed away in late 2015 at the age of 104 but that sentiment is still central to our core mission of transforming and elevating the home buying and selling process into the wonderful life-changing experience it can be.

 

Most of our clients don’t buy and sell homes very often. It’s relatively unknown territory to them. But it’s our native territory, since 1945. We know the landscape. There’s no trail we haven’t been down before. We are here to help you fully experience one of the biggest, most joyful events of your life.

 

We’re not going to sugarcoat it: Buying or selling a home can be complicated, sometimes very complicated. Fortunately an Ebby Halliday Realtor is here to guide you through the process.

 

It’s also true that in today’s hyper-competitive North Texas real estate market it’s more important than ever to choose the right agent for your needs. To get started, visit ebby.com.

 

 

Ebby Launches New TV Commercial


Ebby Launches New TV Commercial

 

Ebby Halliday Realtors kicked off the 2016 home buying and selling season by launching a brand-new commercial and far-reaching advertising and marketing campaign on Super Bowl Sunday. Acknowledging the complexities of today’s fast-paced real estate market and emphasizing the importance of choosing the right agent, the campaign includes frequent television advertising, extensive print and digital media, large digital and traditional billboards across the North Texas region, and regular spots on Pandora Radio. The campaign runs through September.

 

In case you missed it on Super Bowl Sunday, check out our new commercial below.

 

 

And, look for it throughout the summer on your favorite shows, including “Saturday Night Live,” “The Voice, ” “The Tonight Show Starring Jimmy Fallon, ” “Sleepy Hollow, ” “American Idol, ” “Jimmy Kimmel Live, ” “Modern Family, ” “Grey’s Anatomy, ” “60 Minutes,” “Life in Pieces” and “The Late Late Show with James Corden.”

 

To find just the right agent for your residential real estate needs, visit ebby.com.

North Texas is Booming


North Texas is Booming

 

A brand-new analysis puts the cities of Richardson, McKinney and Frisco among the Top 10 American Boomtowns of 2015.

 

The rankings come from financial technology company SmartAsset, which looked at four economic factors in the country’s 575 largest cities. Rankings are based equally on the cities’ GPD growth rate, unemployment rate, net migration and housing growth.

 

Richardson comes in at No. 2, behind Loveland, Colo. McKinney finishes a close third. Frisco ranks No. 7. The Texas cities of Austin and Odessa rank sixth and eighth, respectively. Rounding out the Top 10 are Bend, Oregon; Bismarck, N.D.; Cape Coral, Fla.; and Westminster, Colo.

 

Ebby Halliday Realtors has long had a strong presence in Richardson, McKinney and Frisco, as well as across the entire North Texas region. For all of your residential real estate needs in North Texas and beyond, visit the award-winning ebby.com.